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With RadioBOSS, you can quickly create the right background music for your business and RadioBOSS will run unattended and trouble-free for months at a. RadioBOSS is also a simple to use solution to create background music for a wide range of venues: clubs, bars, restaurants, gyms and health clubs.
#USING RADIOBOSS WITH OTHER BRAND RADIOS PROFESSIONAL#
Get the latest news from in your inbox.If you're creating programming for a terrestrial or Internet radio station, RadioBOSS lets you build sophisticated playlists with the professional features you need. That’s what I’ve seen in the business itself, and that’s been to radio’s absolute benefit,” she said. “While you do not want to turn a creative industry into a bureaucracy, to run an effective business you do need business support and structures in place. When she joined the company in 2002, there was no human resources department, staff did not receive performance reviews or have position descriptions. Ms Wayman noted another change during her time was radio was now run more like a true business. “The challenge will be to commercialise the opportunities, and SCA is well on that track,” she said. She believes an opportunity yet to be embraced by radio is the development of podcasts, which is aligned with audio entertainment. She cites one of the future challenges for radio is the increase in sophisticated technology in cars which will offer even more options for listening. Listeners also wanted entertainment in the form of breakfast and drive shows, which had grown in popularity over the years.įor these reasons, Ms Wayman said music streaming services such Spotify and Pandora had failed to put a dent in radio listening.īut she said the threat cannot be dismissed. She said the radio audience had increased during her time, across all demographics, as it remained a passive and accessible medium.
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“SCA has branded that team The Studio - now a national brand for SCA - and it offers our clients a one-stop shop for a fully integrated marketing solution with sophisticated consumer insights.”
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“We therefore formed a team of top professionals in Perth who work exclusively on creative client solutions. “We put a lot of work into developing integrated messaging across multiple channels, so the organisation needed to create structures which would directly address the complexity of the media landscape for clients,” she said. “Second, it gives us an opportunity to offer clients a fully integrated multi-platform buy with integrated messaging on air and event activations such as 92.9’s World Famous Rooftops where we hold large music events with international artists.” As the more straightforward task of selling radio time has become more complicated, so has the need to develop suitable staff. “First it enables us to market our own radio stations. “Digital has been great for radio and performs two roles for us,” she said. Social media is a later development, but has also proven successful and enables listeners to engage. While radio remains the main game, the stations now have their own websites as a touch point for listeners. The digital revolution has been the major change influencing radio since the new millennium.